What is TourSync?
TourSync is AI-powered business operations software for tour and activity businesses. "The Operating System for Tour & Activity Businesses" is how we describe it, because it becomes the single platform your operation runs on once the booking is made.
In practical terms, TourSync brings four things into one login: your CRM and guest data, every guest conversation across SMS, WhatsApp, email, voice and social, your automation and marketing, and the business intelligence that ties it together. It is tour operator software, a CRM for tour operators, and a tour operator automation and reporting layer, in one place.
Why TourSync was created
Most tour and activity operators run their business across five or more disconnected tools: a booking platform, an email tool, a CRM half the team uses, guest messages scattered across separate apps, and reports built by hand at month end. None of them talk to each other, and the gaps get paid for in the operator's time.
TourSync was created to close those gaps, to replace the patchwork with one connected platform, purpose-built for how tour and activity businesses actually work, with AI at the centre doing the repetitive work so the operator can do the parts only a human can.
Who TourSync is built for
TourSync is built for one kind of business: tour and activity operators. That includes food tours, walking tours, sightseeing and city tours, experiences, and multi-location operators, typically running on booking platforms such as FareHarbor, Peek Pro, and Rezdy.
It fits best when your day is spent answering the same guest questions, chasing reviews, following up with past guests, and moving information between tools between departures. That is the work TourSync is designed to absorb.
What problem it solves
A booking platform is very good at taking bookings. It is not built to run the rest of your business: the follow-ups, the review requests, the win-backs, the day-of guest communications, the marketing, and the reporting. That work either falls to a patchwork of extra tools or does not happen at all.
TourSync solves that by handling everything after the booking in one place, and by keeping a single, searchable record of every guest, so nothing about a guest lives in five different apps.
How TourSync uses AI
The AI in TourSync is a component of the platform, not a separate product. Its intelligence layer is called the AI Brain. The AI Brain is built exclusively from your own data, your tours, your brand voice, your guest history, and your booking patterns, and it gets more useful the longer you run TourSync.
- Business insights Surfaces what needs attention: which tours are filling, which weekends are soft, and where the opportunities are.
- Guest communications in your voice Drafts and sends messages that sound like you, personalised to each guest rather than generic.
- Natural-language execution Turns a plain-language request into real work in your account. This is delivered through the TourSync AI add-on and Ask AI.
How TourSync relates to booking platforms
TourSync does not replace your booking or ticketing platform. Your booking platform stays exactly where it is and keeps doing what it does well. TourSync connects to it, reads every booking and guest into one place, and builds the CRM, communications, automation, and intelligence layer around it.
TourSync connects natively to FareHarbor, Peek Pro, and Rezdy today, with other platforms added on request. You can see the full list on the integrations page.
FareHarbor, Peek Pro, Rezdy, and more, connected to the CRM, communications, automation, and intelligence layer around them.
Want to see what TourSync would do for your tours? Book a free alignment call.